Legal

PA-IQ Privacy Policy

Last updated: 1 September 2026

PA-IQ respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use and protect personal information when you visit our website or contact us.

Who we are

PA-IQ provides digital applications and connected intelligence solutions for health and care operations.

For the purposes of data protection law, the organisation responsible for personal information collected through this website is:

PA-IQ Ltd
Suite A
Arduthie Business Centre
Kirkton Road
Stonehaven
AB39 2NQ
Scotland

Company number: SC389487
Email: contactus@pa-iq.co.uk

Information we collect

We may collect information that you provide directly to us, including:

your name
email address
organisation and job role
information you include in a contact or enquiry form
correspondence you send to us

We may also collect limited technical and usage information about visits to our website, such as:

IP address and approximate location
browser and device type
pages visited
visit duration
referral source
website performance and interaction information

We do not ask visitors to submit patient-identifiable or confidential clinical information through this website.

Product previews

This website shows static product previews and illustrative demonstration imagery.

These are intended to demonstrate how our applications can work.

Visitors must not enter real patient information, confidential information or special-category personal data through this website.

How we use your information

We may use personal information to:

respond to enquiries
provide information about PA-IQ and our applications
communicate with prospective customers, partners or other organisations
operate and secure our website
understand how our website is used
improve website content and performance
maintain appropriate business records
comply with legal and regulatory obligations

Our lawful basis

Depending on the circumstances, we process personal information because:

it is necessary for our legitimate interests in operating and developing PA-IQ, responding to enquiries and communicating with organisations interested in our services;
it is necessary to take steps at your request before entering into a contract;
it is necessary to comply with a legal obligation; or
where required, you have provided consent.

Where we rely on legitimate interests, we consider the impact on your privacy and only process information where our interests are not overridden by your rights.

Website analytics

We may use Google Analytics to help us understand how visitors use our website, including which pages are visited and how users interact with the site.

Google Analytics will only be activated where you have consented to analytics cookies or similar technologies through our cookie settings.

You can refuse analytics cookies and still use the website.

You can also change or withdraw your cookie preferences later.

Cookies and similar technologies

Our website may use:

strictly necessary technologies required for website operation, security and remembering privacy choices; and
optional analytics technologies, including Google Analytics, where you have chosen to allow them.

Non-essential analytics technologies will not be activated before consent is given.

We provide further information through our cookie consent controls.

We do not sell personal information.

We may share information with trusted providers that support our business, such as:

website hosting providers
email and communications providers
analytics providers
security and technology suppliers
professional advisers

Where third parties process personal information for us, we expect them to protect it appropriately and use it only for agreed purposes.

We may also disclose information where required by law or where reasonably necessary to protect our legal rights.

International transfers

Some technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we use safeguards required by applicable data protection law.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

For example, enquiry correspondence may be retained while we are discussing a potential relationship and for a reasonable period afterwards for business, legal and record-keeping purposes.

Information may be retained longer where required by law.

Your rights

Depending on the applicable law and circumstances, you may have rights to:

access your personal information
correct inaccurate information
request deletion
restrict processing
object to certain processing
receive certain information in a portable format
withdraw consent where processing is based on consent

To exercise your rights, contact: contactus@pa-iq.co.uk

You also have the right to raise a concern with the Information Commissioner's Office (ICO).

Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access or disclosure.

No website or internet service can guarantee absolute security.

Third-party links

Our website may contain links to websites operated by third parties.

We are not responsible for their content, security or privacy practices.

Changes to this policy

We may update this policy from time to time.

The latest version will be published on this website with the date of the most recent update.

Contact us